Project Details
Objective
Build Gera Developments’ corporate image as a responsible, future-focused real estate brand – one that understands home buying as an emotional decision, not just a financial one. Highlight Gera’s unique commitment to quality, care and innovation in every home they deliver. Establish trust, credibility and long-term confidence across key markets like Mumbai, Pune and Bangalore.
Idea
We anchored the communication on a powerful belief: responsibility doesn’t end at construction; it begins with the people who will live there. The campaign articulated Gera’s philosophy through a series of thoughtful, reassuring messaging. Every word reinforced the brand’s commitment to building homes that are emotionally secure, functionally intelligent, and built to last.
Outcome
The corporate campaign positioned Gera Developments as a builder that goes beyond promises to deliver peace of mind. By combining emotional sensitivity with tangible proof points, the communication strengthened brand trust and differentiated Gera in a crowded market.
Client
Gera Developments
Agency
TBWA India
Category
Campaign
Year
2015
